Purpose / Activity	Type of Data	Lawful basis for processing including basis of legitimate interest and further description of activity	Further information
Profiling you as a potential donor	a) Identity Data b) Employment Data e) Contact Data	Necessary for our legitimate interest to ensure that we are engaging with the people most likely to support St John Ambulance. Profiling allows us to target our resources effectively and help ensure that we only send you information we reasonably think will be of interest to you.
To register you as a donor and process your donation	a) Identity Data e) Contact Data f) Financial Data g) Transaction Data
To maintain a relationship with you as a donor in line with your contact preferences	e) Contact Data

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St John Ambulance Impact Report 2023