Help us save more women's lives

We launched the CPR Bra campaign in October 2024 which aimed to save lives by ‘busting the taboo’ around chest compressions on women and people with breasts.

Our research showed one in three people are afraid to give CPR to a woman in public because they are worried about touching breasts.

This has got to change

Designed to close the gender CPR Gap, we created the world’s first educational bra - the CPR Bra* - to reassure people that taking fast action is the right thing to do to save a life, regardless of gender. It features the message ‘It’s OK to Save My Life’ on the front, along with scissor icons to illustrate where clothing should be cut to apply defibrillator pads.

In a cardiac arrest emergency, every second counts. That's why the bra also included a reminder of the steps needed to respond to a cardiac arrest, ‘Check, Call, Compress’: Check for breathing, Call 999 and give chest Compressions. Together, we reassured people that it’s ok to touch part of someone’s chest to give CPR when in cardiac arrest – or even cut their bra or binding off to use a defibrillator because you are trying to save their life.

We believe every ‘body’ who has a cardiac arrest should be given the best chance of survival regardless of gender.

*The CPR Bra is not currently for sale.

What next?

There's still plenty of work to be done to ‘bust the taboo’ and close the CPR gender gap for good. Since the campaign launch in 2024, we've partnered with Boobydoo, the world’s leading authority on sports bras to produce the CPR Bra which is due to be available to the public in Spring 2026.

But it isn't just us who have been working hard to raise awareness since the campaign...

Margate stunt

Margate Women's Institute members took to the beach in their bras to raise awareness of the CPR gap as a feminist issue on Restart a Heart Day. The stunt was part of The WI's 'Bystanders Can Be Lifesavers' campaign which launched in July 2025 and was inspired in part by the CPR Bra. The campaign was run in partnership with St John Ambulance where our volunteers gave thousands of WI members the confidence to take action in a cardiac arrest through first aid awareness sessions.

 

First aid for run clubs

Scrambled Legs Run Club reached out to us after one of their runners received life-saving CPR at the end of a run, looking to get all of their members first aid confident. So far, we've hosted two special first aid awareness session for run club founders and leaders. Find out more about first aid for runners.